The Action - Rolled Gold

The Action is a relatively unknown UK beat / garage band from the heydey of psychedelia during the late 60’s. They had a deal with Parlophone and released some very respectable, Mod-flavored and pop-centric singles from ‘65-’67. However, they were also working on something broader and deeper in scope that would slot in nicely when bands like The Beatles, The Stones, The Kinks and The Pretty Things were releasing full-blown, album-length psych-pop statements.
They put together demo recordings that would become Rolled Gold and unfortunately, they never got pressed. They shopped them for a deal with a new label but when they found no takers, the band reconfigured as Mighty Baby; a more prog-oriented, hippified psych outfit, (which turned out to be pretty great!) But those Rolled Gold recordings gestated and in the 90’s, they were unearthed by the long-gone Dig The Fuzz imprint. The tracks are a revelation full of addictive hooks, strident jangle and psychedelic wonder merging the sounds of The Small Faces, The Who, The Creation and Tomorrow. These songs melodically and structurally, stand up against any of those bands bests moments. Matt Collar of AMG imagined it as if  “Paul Weller time-travelled back to 1967 and wrote the best songs of his career.” He’s definitely onto something.
Since that Dig The Fuzz version, Rolled Gold has been out of print since the late 90’s, Guerssen is making it available again now remastered from the original tapes with full band cooperation. Serious attention needed here, this is top-shelf psychedelic joy. (Dom)
Check out a trailer here and full track here.